About Us

The Story of Nu-Art

Founded in 1977, Nu-Art Dental has grown from a small regional dental lab to one of the nation’s most respected names in esthetic dentistry. For over four decades, we’ve been pushing the boundaries of what’s possible—combining art, science, and technology to help clinicians deliver beautiful, functional restorations that transform lives.

Today, Nu-Art is proud to be part of the Denbright Dental Labs platform, giving us access to national-scale technology and support while preserving the personalized service we’ve always delivered. We continue to innovate, invest, and inspire with every case that leaves our lab.
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What Sets Us Apart
Uncompromising Quality from Master-Level Technicians

At Nu-Art, every case benefits from the hands and eyes of master-level technicians, each highly skilled in both esthetics and function. Whether you're restoring a single anterior or planning a full-mouth rehabilitation, our team combines technical precision with artistic excellence to deliver natural, lifelike restorations your patients will love. We specialize in challenging and complex cases that demand the highest standards of craftsmanship. 

True Collaboration from Start to Finish

We believe great dentistry happens through teamwork. That’s why we offer collaborative case planning and digital design consultations on every major case. From digital wax-ups and smile design to implant planning and material selection, our technicians act as true partners in the clinical process, helping you make confident decisions and deliver exceptional results.
Continuing Education That Elevates Clinical Outcomes

We don’t just talk about technology—we teach it. Nu-Art offers a range of CE-accredited educational experiences both on-site and online, helping doctors and their teams adopt the latest in digital workflows, scanning techniques, and restorative protocols. Whether you’re new to digital or seeking to master new techniques, we provide real, practice-ready training that drives better patient outcomes.

 

The Integrity of a Family-Owned Lab, the Power of a Platform

Founded on Midwest values and a commitment to long-term relationships, Nu-Art Dental Lab has always prioritized quality, honesty, and customer service. As part of the Denbright national lab platform, we combine that small-lab attention with the resources, technology, and logistics of a much larger organization. The result? You get the best of both worlds: a responsive, familiar team—and a lab that can support your practice as it grows.

Our Team
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Frank Haeuser

President & Master Ceramist, Nu-Art Dental Lab

Frank Haeuser’s journey into the dental lab world is a story of artistry, global perspective, and lifelong passion for craftsmanship. Born in the U.S. and raised in Peru during his family’s missionary work, Frank developed a deep appreciation for diverse cultures and beauty in its many forms. His early love of art followed him back to the States, where he attended the University of Wisconsin-Milwaukee.

After graduation, Frank discovered the dental lab field and was immediately drawn to its blend of precision, creativity, and purpose. He joined Nu-Art Dental Lab early in his career and has spent more than two decades mastering the art and science of dental ceramics. Along the way, he took on growing leadership roles, earning the respect of clinicians and peers alike for his technical expertise and commitment to excellence.

Today, as the president of Nu-Art, Frank leads with humility, curiosity, and an unwavering focus on delivering natural, esthetic restorations that elevate patient care. Whether mentoring the next generation of technicians or collaborating directly with doctors on complex restorative cases, Frank’s goal is simple: to make beautiful dentistry more predictable and more personal for every Nu-Art client.

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KJ Eichstaedt

Director of Sales & Marketing, Nu-Art Dental Lab
Host, Confessions From a Dental Lab Podcast

KJ Eichstaedt brings energy, creativity, and a passion for storytelling to his role as Director of Sales & Marketing at Nu-Art Dental Lab. As the host of the popular podcast Confessions From a Dental Lab, KJ has become a familiar voice in the dental community—one committed to showcasing the people, passion, and purpose behind great dentistry.

Raised in Wisconsin with a close-knit family and a beloved English Cream Retriever named Pearl, KJ has always been drawn to the things that make life beautiful—family, design, and human connection. He studied Business and Marketing in Milwaukee and Sweden, experiences that broadened his perspective and deepened his appreciation for global culture, fashion, and aesthetics. His travels through Scandinavia, Italy, and Iceland continue to inspire his creative approach to brand building and patient-facing communications.

At Nu-Art, KJ is the force behind the lab’s branding, content, and social presence. From strategic marketing campaigns to direct collaboration with dentists, he works to elevate every client’s experience—bringing a boutique feel to everything Nu-Art creates. His goal is to empower clinicians to grow their practices, their brands, and their impact through beautiful dentistry and authentic stories.

Whether you're looking to digitize your workflow, grow your influence, or just want to chat about making dentistry more human—KJ is always ready to connect. For him, it’s not just about creating smiles. It’s about building something meaningful, together.

“I came back to Nu-Art after trying other labs because of their unmatched quality. Even from 4 hours away, they match shades perfectly through photos. Every case turns out beautifully.”

 

Dr. Anna Goetz (Wisconsin)
Dr. Anna Goetz
Wisconsin

“Today’s complex prosthetics require an expert lab. Nu-Art knows the details, asks the right questions, and consistently delivers. They're my go-to for advanced restorative work.”

Dr. Ehsan Saleki (Wisconsin)
Dr. Ehsan Saleki
Wisconsin

“Just wanted to say thank you to everyone at the lab! Delivered my veneers today and it went very smooth and flawlessly. Patient and I were both very happy with the beautiful results.”

DR. YASMIN AMIRI Dentist at Advanced Dental Germantown (Maryland)
Dr. Yasmin Amiri
Maryland
Denbrightmap

Denbright, Our Nationwide Lab Platform

As a proud member of Denbright Dental Labs, Frontier strengthens its commitment to quality, service, and nationwide support. Together, we share a passion for innovation and a dedication to providing dental professionals with premium restorations across the country. This collaboration enhances our ability to deliver advanced solutions while maintaining the personalized service that sets us apart, ensuring seamless support for practices nationwide.

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